Sell vintage clothing online where every piece is one of one

1. 01

   Give every piece a stock of one

   Each find is its own product with a stock of one. When it’s paid for, stock drops to zero and checkout stops, so the jacket can’t be sold a second time while you’re packing it.

2. 02

   Measure instead of trusting the tag

   Sizes have changed over the decades, and a vintage size 12 often fits like a much smaller modern size. Lay each piece flat and give pit to pit, waist, hips, length, rise and inseam in inches and centimeters.

3. 03

   Photograph flaws as carefully as the best side

   Show the front, back, label and any stain, hole, fading or repair, in daylight. Honest flaw photos mean fewer unhappy buyers and more regulars than a flattering angle that hides them.

4. 04

   Grade condition the same way every time

   Pick a short scale, such as excellent, very good, good and fair, and explain what each grade means on your FAQ page. Use the same words on every listing so regulars learn to trust them.

5. 05

   Run drops at a time people remember

   Many vintage sellers add a batch of new pieces at the same time each week. Put the next drop on your home page and collect newsletter sign-ups, then export the list to the email tool you use to say it’s live.

6. 06

   Let the assistant draft the listings

   Upload a photo and Cornerrr drafts a title, description, alt text and tags. You add what only you know: the era, how the fabric feels, the measurements and the flaws.

• “All sales final” has limits in Europe

  If you sell to customers in the EU or UK as a business, a final-sale policy doesn’t override their right to cancel an online order within 14 days of delivery. Say on your returns page how they send pieces back. In the US, return terms are mostly up to your own policy.

• Fabric content you can’t confirm

  Old pieces often have no fiber label. Say what you know, such as “no label, feels like a wool blend”, instead of guessing. Calling something silk, leather or cashmere when it isn’t leads to returns and complaints.

• Clean and check before you list

  Wash or dry-clean what can be cleaned, check zips, seams and linings, and note any smell of smoke or storage. Buyers forgive age; they don’t forgive surprises.

General information to help you get started, not legal advice. Rules differ by country, state and product, so check the ones that apply to you.