Sell Lightroom presets and photo filters from your own shop

1. 01

   Build each pack around one look

   A pack of eight to twelve presets for one mood is easier to choose than fifty unrelated looks. Name the look the way buyers describe it: warm film, airy wedding, dark and moody.

2. 02

   Show before and after on different photos

   Apply the same preset to a portrait, a landscape and an indoor shot, with the unedited photo beside each. Buyers want to see it on photos like theirs, not only on your best work.

3. 03

   Include every file buyers need

   XMP files install in Lightroom Classic and Lightroom on desktop, while people using Lightroom on a phone usually import DNG files. Put both in one ZIP with a short install guide.

4. 04

   Say what a preset can’t do

   Results change with light, camera and white balance. Say on every product that a preset is a starting point, and show how to adjust exposure and temperature after applying it.

5. 05

   Test on the current Lightroom version

   Lightroom updates can change how some settings look. Re-test your packs after major updates, and say in the description which version you tested them on.

6. 06

   Make your photos the shop window

   Post a before and after every time you release a pack, and send people to that pack’s page. Buyers choose presets from photographers whose pictures they already like.

• Write a short license

  Say presets are for the buyer’s own editing, including client work if you allow it, and that the files may not be shared or resold. Put the same words on the product page and in the ZIP.

• Lightroom is Adobe’s name

  You can say your presets work with Lightroom, but keep Adobe’s logos out of your product images and don’t suggest Adobe made or endorses them.

General information to help you get started, not legal advice. Rules differ by country, state and product, so check the ones that apply to you.