Sell scarves online that show every way to wear them

1. 01

   Give the exact size and weight

   A 90 cm square, a small bandana and a long wrap all wear differently. Give the dimensions in inches and centimeters, the fabric and, for silk, its momme weight, which tells buyers how substantial it feels.

2. 02

   Show the whole print and the scarf worn

   Photograph each scarf flat to show the full design, then worn three or four ways: at the neck, in the hair, tied to a bag. Many buyers aren’t sure how to wear a silk square, and those photos answer it.

3. 03

   Turn colorways into options

   Each design is one product with its colorways as options and stock for each, so the blue can sell out on its own while the rust keeps selling.

4. 04

   Write a styling page

   A page of simple ways to tie and wear a scarf, with a photo for each, gives people a reason to buy a second one and is the kind of page they come back to.

5. 05

   Describe the hem and finish

   Hand-rolled hems, fringe, raw edges or a machine-stitched edge: say which and show it in a close-up. On silk, a hand-rolled hem is one of the details buyers look for.

6. 06

   Package as a gift by default

   Many scarves are bought as presents. Fold each one in tissue in a flat box or envelope with a care card, and offer gift boxing as an option with its own price.

• Silk, cashmere and blends

  Call a scarf silk or cashmere only if the fiber is, and give blends in percentages. In the US, cashmere has a legal definition under the wool labeling rules, and in the EU and UK, fiber composition must be shown before purchase.

• Rights to the artwork

  If you print other artists’ designs, agree in writing how they’re credited and paid. Designs based on brands, logos or characters need permission, even when you redraw them.

• Care for silk

  Hand wash in cool water with a gentle detergent or dry clean, and press on low heat from the back. Silk prints fade in strong sunlight, so say how to store them too.

General information to help you get started, not legal advice. Rules differ by country, state and product, so check the ones that apply to you.