Sell beard oil online, to beards and the people who gift them

1. 01

   Name scents so people remember them

   “Cedar and orange” or “Workshop”: either works if the same name is on the bottle, the page and your market sign. Put the actual notes under every name so gift buyers know what they’re getting.

2. 02

   Write for the gift buyer too

   A lot of beard oil is bought as a present. Say who it suits (short or long beards, sensitive skin), what’s in each kit, and the last order date before Father’s Day and the winter holidays.

3. 03

   Explain how to use it

   How many drops, on a damp or dry beard, and how long a bottle lasts. First-time users don’t know, and a clear line stops them overdoing it.

4. 04

   Build kits from what you make

   Oil, balm, wash and a comb make a kit with its own stock. Kits sell as gifts; single bottles and refills sell to people who already love a scent.

5. 05

   Photograph the bottle and the dropper

   Show the bottle with the label facing out, a dropper of oil to show its color, and the kit laid out. A real customer’s beard, with their permission, beats a stock model.

6. 06

   Give barbers a trade route

   Barbers sell grooming products from the chair. Add a page for barbers with a price-on-request wholesale form, and mention that you send testers.

• Keep claims cosmetic

  In the US, saying an oil makes a beard grow faster or thicker is a drug claim. Softness, shine, less dryness and a tidier look are cosmetic claims.

• Cosmetics rules apply

  Beard oil is a cosmetic: FDA rules including MoCRA in the US (some small businesses are exempt from registration and listing), and a Responsible Person, a safety assessment and CPNP or SCPN notification in the EU and UK.

• Go easy on essential oils

  The scent usually comes from essential oils, and too much can irritate the skin under a beard. Keep to the levels your supplier or safety assessor gives, and offer an unscented version.

• Packing glass droppers

  Dropper bottles leak if the cap loosens on the way. Tighten and seal each cap, bag each bottle and pack them upright so oil never reaches the label.

General information to help you get started, not legal advice. Rules differ by country, state and product, so check the ones that apply to you.