Sell swimwear online before the summer rush

1. 01

   Sell tops and bottoms separately

   Many people wear a different size on top and bottom. List each top and each bottom as its own product with its own sizes and stock, and link the matching piece in each description.

2. 02

   Size by bust and cup, not only S to XL

   Offer tops in cup sizes or a D+ option, and give one-pieces a long-torso option if you make one. Each option keeps its own stock, so the long torso in navy can sell out on its own.

3. 03

   Photograph on different bodies

   Show each style on more than one body type, from the front, back and side, plus a flat-lay that shows the cut and the lining. Note each model’s height and size beside the photo.

4. 04

   Explain the hygiene liner in your returns policy

   Say that swimwear can come back only unworn, with the hygiene liner and tags in place, and how exchanges work. Cornerrr can draft a refund policy page that you adjust to your own terms.

5. 05

   Start the season early

   Swimwear sells before people travel: from late winter for spring break and vacations, peaking in early summer. Add the new season a few weeks before your first busy month, and keep a core range on sale for winter vacations in the sun.

6. 06

   Add care to every product

   Rinse in cold fresh water after chlorine or salt, wash by hand and dry in the shade. A short care line makes suits last longer and saves you from complaints about faded color.

• Hygiene returns in the EU and UK

  Customers in the EU and UK can usually cancel an online order within 14 days. There’s an exception for sealed goods unsealed for hygiene reasons, but whether it covers a swimsuit depends on how it’s sealed, so many shops simply accept unworn suits with the liner intact.

• UV and chlorine claims

  If you say a suit or rash guard blocks UV or resists chlorine, your fabric supplier should be able to show test results. Keep those reports on file, and describe the fabric instead of making the claim when you can’t.

• Fiber content, lining included

  Swimwear is usually nylon or polyester with elastane. Show the percentages on the label and on every listing, as US and EU textile rules expect, and mention the lining fabric too.

General information to help you get started, not legal advice. Rules differ by country, state and product, so check the ones that apply to you.