Sell dried flowers online, bouquets that last all year

1. 01

   Say what’s natural and what’s dyed

   Buyers ask whether colors are natural, bleached or dyed. Say it on every product, and mention that natural colors soften over the months.

2. 02

   Shoot against a plain wall

   Dried flowers photograph best in soft daylight against a plain background, with one close-up for texture and one in a vase or on a door for scale.

3. 03

   Sell stems for makers too

   Bunches of single stems sell to florists and crafters as well as homes. List them by the bunch, with the number of stems and their length.

4. 04

   Box them so nothing moves

   Fix bouquets inside the box with paper and ties so they can’t shake loose, and mark the box fragile and this way up. Set fixed shipping rates by box size.

5. 05

   Take keepsake requests

   Preserving a wedding bouquet is a service with a deadline. Mark it “price on request” and ask for the wedding date and the flowers in the bouquet, so you can say yes or no quickly.

6. 06

   Lean into fall and wedding season

   Fall wreaths, holiday decor and summer weddings are the busy times. Add them a few weeks early, and use a discount code to clear last season’s colors.

• Plant material at borders

  Some countries treat dried flowers, seed heads and grasses as plant material and inspect or refuse them. Check before you ship abroad, especially to places with strict biosecurity rules such as Australia.

• Fire and care notes

  Dried flowers burn easily and fade in sun. Add a short care line to every product: keep away from candles, heaters and damp, and dust gently with a hairdryer on cool.

• Shedding is normal, so say so

  Grasses and some blooms shed a little, especially when unboxed. Telling buyers upfront saves a lot of “it arrived damaged” emails.

General information to help you get started, not legal advice. Rules differ by country, state and product, so check the ones that apply to you.